RESUME

Professional ​
info​​
Experienced marketing and communication professional focused on creating brand and communication strategies and executing these strategies in different markets, cultures aligned with consumer targets and expectations.
Moreover. Strategic planning, Busıness Development and Sales experience made me focal point in US for lots of foreign companies.
Work​
experience​
FREELANCE,
Business and Marketing Strategist,
Global Organization - USA
Myths are public dreams, dreams are private myths. (Joseph Campbell)
Before starting a business, it's important to outline the current situation and goal results in a business plan. Creating the plan not only forces you take a good look at all aspects of your business, from financial, to target market, and more, but also, it becomes the road map for success.
I can support you to make your business dreams real by Business and Marketing Plan creation experience and customer acquisition as a focal point NA Market.
​
ISC INDUSTRIES Inc,
International Gas Spring Manufacturer and Distributor,
Commercial – OEM Business Development Manager,
Global Organization - NJ-USA (Aug’16 –)
-
​Responsible for winning new business at required margin and volume levels to meet growth objectives,
-
​​​Develop new product lines for US and Global Market as a worldwide supplier,
-
​Responsible for improving ways to build customer relationships to promote growth,
-
​Actively collecting market data for updated catalog management,
BAYRAK LASTIK,
International Rubber-Metal Component Producer,
R&D – Head of Key Account Management,
Global Organization - Home Office USA (Mar’15 – Aug’16)
​
-
Tracked new projects in OE and AM Business and prepare price quotations, product development plan and share them through customer portals,
-
Identified, developed and maintained customer contacts to ensure Bayrak is established preffered source in targeted automotive markets,
-
Coached a team on account development, account planning, relationship building,
-
Effectively handled all interactions and relationships with key strategically important customers to grow the business,
-
Contributed to evolving the client brand, developing sales and strategy for the business,
-
Maintained strong sales pipeline through effective relationship building and call management with customers,
-
Continually seeked ways of improving ways to build customer relationships to promote growth,
-
Worked with customer to identify value-added opportunities. Was responsible for winning new business at required margin and volume levels to meet growth objectives,
-
Tracked record of business on financial, technical and communicative base.
HANN AUTO PARTS & SOLUTIONS ,
International Commercial Vehicles’ Parts Sales & Marketing
Sales & Marketing – Business Development Manager,
Global Organization - Bursa, Turkey (Oct’13 – Aug’14)
​
-
Made both domestic and international site visits to customer and present the new company
-
Assessed global and regional macro industry trends to coordinate the marketing team to prepare global, regional marketing targets and tactic
-
Created and managed internal & external corporate and brand communication for all stakeholders
-
Evaluated customer experience and satisfaction
-
Followed the brand registration compliance with legal and national authorities
-
Assessed the budget control key performance indicators (kpi)
-
Evaluated financial analysis of market, consumer and product
-
Directed the PR and creative agency
AKTAS HOLDING,
International Air Suspension System Producer
Marketing Manager, Global Organization - Bursa, Turkey (Oct’11 – Mar’13)
​
-
Created the global brand strategy according to consumer behaviors in the industry
-
Assessed global and regional macro industry trends to coordinate the marketing team to prepare global, regional marketing targets and tactics
-
Managed a global team (Turkey, China, Brazil, Europe, US)
-
Coordinated the team to make the potential market, customer and product analysis, give yearly sales targets and follow the market evaluation
-
Gave yearly targets to sales team and track monthly their performance
-
Created and managed internal & external corporate communication for all stakeholders
-
Evaluated customer experience and satisfaction
-
Executed global ATL and BTL budget of €4M for 3 brands and improve communication strategies
-
Assessed the budget control key performance indicators (kpi)
-
Evaluated financial analysis of market, consumer and product (profitability)
-
Directed the PR and creative agency
-
-
Presented monthly sales reports – turnover, profitability, communication - to Board of Directors
THE SHELL COMPANY,
Gas & Oil Company
Communication Manager, Lubricants Supply Chain & Downstream One Project
Istanbul, Turkey (Apr’09 – Sep’11)
​
-
Prepared annual communication plans & budget, and tracked them on monthly basis
-
Managed Stakeholder analysis
-
Used multi-communication channels effectively
-
Organized internal communication events and benchmark with other group companies
-
Coordinated relations with external affairs and advertising agencies
-
Directed customer/dealer communication packs preparation to be distributed to customers and sales team
-
Presented monthly communication report to Board of Directors
FCA,
Automotive Industry
New Product Development Supervisor & Product Manager, Commercial Vehicles
Istanbul, Turkey (Nov’06 – Apr’09)
​
-
Worked within the team to select the new vehicle project among the alternatives
-
Prepared product grids, launch events and managed stakeholders
-
Worked with Technical Development Team in Italy to determine on external/internal design
-
Followed the latest trends and developments in the automotive industry
-
Created yearly product and communication strategies, and tracked on monthly basis to present Board of Directors
Vehicle Logistic Responsible, Commercial Vehicles
Istanbul, Turkey (Jul’05 –Nov’06)
​
-
Performed stock rate optimization
-
Managed customer orders as well as dealer and supplier communication
-
Prepared logistic and order tables for month-end
Cost Engineer, Plastic and Electrical Components
Bursa, Turkey (Jun’04 – Jul’05)
​
-
Prepared detailed cost analysis for plastic and electrical components of the vehicle.
-
Visited suppliers with the buyer to make a deal for the realistic unit price and find cost reduction opportunities on the vehicle
VALEO,
Automotive Industry
Quality and Logistic Engineer, Clutches of Passenger Cars
Naples, Italy (Apr’03 – Jun’04)
​
-
Solved quality problems about clutches on FIAT – GM platform.
-
Controlled new product’s sample and modifications on the product.
-
Prepared weekly and monthly reports for Valeo group, and managed customer orders
Skills
-
New Product Development
-
Internal (employee) communication
-
Global Brand Management
-
Visual Identity design and execution
-
Global Customer Management
-
New customer acquisition
-
Budget Planning and management
-
Competitive Analysis
-
Strategic Planning
-
Stakeholder relations

Languages & Computer
English (Fluent),
Italian (Fluent),
Turkish (Native),
German (Beginner)
Microsoft Office,
SAP
MS Project
Education
Executive MBA
Koc University, Istanbul - Turkey
Grade degree of 3.76/4.00 (High Honors)
www.ku.edu.tr , (Aug’08 - Aug’09)
BA in Industrial Engineering
Uludag University, Bursa -Turkey
Final Year Dissertations: EFQM & Value Chain Analysis
Grade degree of 3.34/4.00 (Honors)
www.uludag.edu.tr , (Sep’98 - Jun’02)